Vasu Healthcare offers a wide range of ayurvedic and herbal healthcare products. The brand wanted to create ‘Customer Engagement on Facebook Page’ among existing Fan base for their brand – Trichup.
“My Hair My Pride” Facebook contest was developed with an objective to engage current fan base of the brand – Trichup. The contest was well integrated with a landing page on the company’s website.
Konvophilia helped the brand in designing the campaign content like:
- Email marketing
- SMS marketing
- Landing Page (content on Campaign page of the website)
- Social media content
- Banner ads content
- Facebook contest page content
Konvophilia executed the campaign for two months with daily posts and promoting the contest.
The campaign achieved the desired results of 10% increase in Facebook fan page engagement. The page also received 712 new fans, an increase of 11% in the fan growth.