Vasu Healthcare

Project Details

Vasu Healthcare offers a wide range of ayurvedic and herbal healthcare products. The brand wanted to create ‘Customer Engagement on Facebook Page’ among existing Fan base for their brand – Trichup.

Execution

“My Hair My Pride” Facebook contest was developed with an objective to engage current fan base of the brand – Trichup. The contest was well integrated with a landing page on the company’s website.

Konvophilia helped the brand in designing the campaign content like:

  • Email marketing
  • SMS marketing
  • Landing Page (content on Campaign page of the website)
  • Social media content
  • Banner ads content
  • Facebook contest page content

Konvophilia executed the campaign for two months with daily posts and promoting the contest.

Results

The campaign achieved the desired results of 10% increase in Facebook fan page engagement. The page also received 712 new fans, an increase of 11% in the fan growth.