Branding On LinkedIn- A #Konvoconnect Recap

Branding On LinkedIn- A #Konvoconnect Recap
December 12, 2017 Dhruva Gandhi

LinkedIn can help you build a professional presence that showcases your work to the people you most want to connect with. So this week on #Konvoconnect we thought how we can use LinkedIn the best to enhance our personal brand.

We chatted about ways to write a great profile summary on LinkedIn, found out as to how you can make your LinkedIn profile standout, and also talked about strategies to adopt to become an influencer or a thought leader using LinkedIn. We even talked about some LinkedIn hacks and a lot more!

Read on to discover all of the amazing insights that were shared during the chat!

Catch our weekly Twitter Chat, #Konvoconnect, every Friday at 9PM IST for healthy discussions and insights on incredible Social Media topics and meet several social media enthusiasts.

Q1: What are great ways to write LinkedIn profile summary?

Top Tweets:

  • There are actual great tips many have said work, they are as follows : – stick to short paragraphs – lose the jargon – write how you speak (for authenticity) – show lots of white spaces (for those with short attn span) – add rich media – proofread it. 
  • It depends on you how you write it. Some tips like it must be short and sweet .and clear in idea.  
  • It completely depends on which job profile you are applying or aiming for. However, a balance of your current working profile and key projects that you’re working along with your latest academic qualification or Certification details helps the recruiters. One important parameter to consider is the character length on devices. Its 220 characters on desktop and 92 on Mobile UI that recruiters get to see before hitting the see more button. So you’ve got to be very short and effective to capture that short instance. 
  • Highlight talents, mention contact, keep it short & precise, no hashtags. 
  • Be professional. Be formally impressive with the profile image. Confidently slate your achievements. Many more. 
  • My reference -https://www.forbes.com/sites/williamarruda/2017/07/09/how-to-write-a-stellar-linkedin-summary/#5b1da2fe3067 Step 1: Who are you, really? Step 2: What do you do? Step 3: Bring ’em home.   
  • It should be precise one but short by highlighting professional strengths, which are not quite common to attract professionals with the highest level of professionalism.  

Read all answers to this question here!

Q2: How can you make your LinkedIn profile stand out?

Top Tweets:

  • Get worthy recommendations from the industry experts, get skill recommended by your connections, list all the teamleading & projects that you spearheaded, least but well noticed list volunteering for the social causes that you’ve been part of.  
  • Show your outstanding work in the profile.if not so take the help of variety of skills. 
  • If interested, take a look at mine in my Twitter bio for structure…i think you need to authentic – if you’re funny, be funny, use the keywords your sector uses (great for ), list your (recent) achievements, make sure it’s up to date and more. 
  • I agree with Highlighting your certifications and achievements in previous and current projects should help you stand out. However being active on platform is one thing recruiters do look out for.  
  • Be technical wordie while respected profession. Skills presented in a smart formal way is quite attractive. Be strategic. Adding live projects, volunteers, languages are leverages.  
  • To be the standout profile to be candid achievements and professional journey matters a lot, much ornamentation with words not required if the professional journey is strong. 

Read all answers to this question here!

Q3: What strategies to adopt to become an influencer/thought leader using LinkedIn?

Top Tweets:

  • first step I’d say is to attend a number of thought leaderships to establish your presence, then you may start writing about them – being current, thought provoking then to cinch it, invite other experts to comment or share your articles. that’s stage 1 at best.  
  • In addition to has “Pulse” where all your articles are hoarded. So to add to it follow relevant topics in which you want to be a thought leader and write some great articles which will allow you to gain followers. You can also work on short posts. 

Read all answers to this question here!

Q4: Do you accept all requests to connect? If so why? If not, how do you decide which ones to accept?

Top Tweets:

  • Absolutely No, ‘coz, I don’t wanna be Taylor Swift in that way ( ha ha), rather selective, impressive, related, mutual, technical – that’s where i wud like to be added.  
  • There’s a fine line of difference between spamming and connecting. You need to have a motive behind a connection. It needs to be either professionally aligned or a match in interests. To be frank, I go through each and every profile of connect requests. I usually don’t add college students unless they have something to value add and my connection benefits them. However for me its the profiles with similar work profile & industry works.  
  • Look at the bio and profile. I accept if from same industry or well-known professional. An invitation having ‘mutual friends’ is no good reason for me in accepting the request. 
  • Absolutely NOT. i tend to decide on the summary of their profile, see if we align + if we have any mutual and or beneficial friends. if neither..then sadly. 
  • i’d like to think so, or else, it’s fully open to everyone. in the past i’ve had people who look fraudulent and I see that as an attempt to get information, from me, in a bid to connect my digital footprint.  

Read all answers to this question here!

Q5: Can you share some LinkedIn hacks with us?

Top Tweets:

  • If you are looking to amplify your profile then follow these: 1. Follow leaders 2. Pick a topic of interest and start connecting to similar profiles 3. Write articles with great intent 4. Express views on leaders posts 5. Hashtags-yes they do work on LinkedIn. 
  • A. Have videos B. Connect your slideshare account C. Write on LinkedIn pulse. 
  • Oh wow that’s a broad question, there are loads. you can view profiles as a ghost, message those you’re not connected with…and more coming in 2018 including video (according to what the team told me a few weeks ago, sadly, the changes are very Facebook-esque) 
  • Aaah the videos! There are a very few leaders who are leveraging it to their thought leadership. However 2018 is the year of Video Resumes to standout and help recruiters pick the right talent. People have already started it. 
  • A. Have a descriptive headline B. Have an attractive description with appropriate keywords, remember you can be searched on Google C. Be consistent.  
  • Add soft skills in a skilled way. Professional DP. Nicely written bio (Competitive), Adding your location is always imperative. Link it with url.  

Read all answers to this question here!

Hope you find our blogs informative. Let us know in the comments section below!

A mind that's innovative and a soul that's enthusiast. Dhruva loves to do everything with extreme excitement and creative inputs, which makes her work shine. She creates useful content for Konvophilia and manages its social presence. She is lot more than a Business, IT & Management graduate. Dhruva is a go-to girl for Fashion, Snapchat, Events and Anchoring.

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