Digital PR is a tactic used by brands to increase their online presence through building relationships with key content writers and online journalists.
Digital PR is often combined with traditional PR in the form of content marketing, social media and search. It is the art of transforming static news into conversations and bypassing media to speak directly to your target audience online.
With all this, Digital PR has come a long way. So this week we thought of exploring the entire field of Digital Public Relations and how brands and businesses can make most of it. We covered aspects ranging from crafting Digital PR strategy to measuring the success attained from Digital PR. We even asked our community to draw a comparison between Traditional PR and Digital PR & were overwhelmed by the responses and knowledge that our community has. Let’s have a look!
Join our weekly Twitter Chat, #Konvoconnect, every Friday at 8PM IST for healthy discussions and insights on incredible Social Media topics and meet several social media enthusiasts.
Q1: What is Digital PR?
“Digital PR is combining traditional PR with content marketing and social media.” –@romspeaks
“If a brand uses any online means to publicize themselves or to involve masses. This is what I understand by digital PR.”-@vaishnavkunal
“It’s digital depiction of conventional PR. Portals drive the business ecosystem such as Yourstory, it’s digital PR.” –@ItsMonis
“To engage the media is a press release When it comes to content, sometimes old school can be a good thing.” –@FakhruddinKagal
“Spreading communication to targeted audience segments with desired brand/ business goals using social media.” –@1DigitaLife
Q2: What’s the difference between – Traditional PR & Digital PR?
“For eg. TSC is an example of Traditional PR and KonvoConnect falls under Digital PR.” –@vaishnavkunal
“Extensive brand building is main role of a traditional PR and its always worthy. Digital PR is measurable and immediate.” –@romspeaks
“The major difference is measurable statistics.Through analytics digital PR is easily traceable. It’s much more viral!” –@ItsMonis
Q3: Why is Digital Public Relations required?
“Because today’s audience is on digital. Also it’s reach is beyond fixed printed copies. It can be maximized through tags.” –@ItsMonis
” Lead generation rate is really high in case of Digital PR.” –@vaishnavkunal
“Digital PR networks with influencer sites channels to collab on content, creating optimal conditions for a viral takeoff. Being an entrepreneur whose start up is going to kick off soon, keeping myself educated on such topics is really important. When used correctly, digital PR can propel your business to an unprecedented level of success.” –@romspeaks
“Continuous evolvement, adapting to world where people trust influencers on social media just as much as their friends & family.” –@FakhruddinKagal
Q4: How should digital PR strategy be made?
“Analysis and Research, Timing, reality and opportunities should be made the main part of the digital PR strategy. PR is unpredictable and strategy needs space to breathe within the online world as well as relate to the brands and audience. ” –@romspeaks
“Involvement, Right Questions, Increase Awareness, Consult Digital Experts, Have a Digital Matrices.” –@FakhruddinKagal
“Identify TG, Identify digital publishers, chalk out content strategy & create its repository. Put efforts to promote it.” –@ItsMonis
Q5: How do you measure the success of Digital PR?
“Web Traffic, Referrals, Social Media Shares, Press Release Engagement, Ranking, Brand Mentioning, Lead Generation.”- @FakhruddinKagal
“But if we talk numbers, increase in web traffic, reach of your SMM posts, PTAT and some significant effect on business. If you publish with one digital publishers and everyone starts sharing, creating articles around it you have got success!” –@ItsMonis
“Linking up the metrics from different channels, platforms and devices will arguably give you the insight into the success.” –@romspeaks
We hope you enjoyed going through the responses of your Konvoconnect community. If you have something more to add feel free to comment in the section below!