Choosing the right platform for your business is a very imperative task. There are a series of steps one needs to follow while deciding which social media platform is the best fit for your business.
1. Knowing your audience:
The first step is to identify your audience.
• What is the age group of your audience?
• Who are your target customers?
• Are they male or female?
• What are their interests?
• What is their income level?
Answering all these questions will help you know your audience better and depending upon that one can decide as to which platform to use.
2. Outline your goals:
The next step that you needs to do is to outline the goals for identified audience. As a business owner, your primary goal will likely be to drive sales by attracting customers—yet, there are other creative goals for social media.
While some brands use social media to drive brand recognition and to develop friendly relationships with potential buyers, others use social media for customer support.
So you need to list out the goals that pertain to your business.
For eg: @thebodyshop uses Instagram to both promote their new products as well as appreciate and acknowledge their customers by reposting their product posts.
3. Find your audience:
After identifying your audience and outlining the goals the last step is to find the people who fit into your requirement and make your perfect target market. For this you need to know the demographics of several social media platforms.
Facebook is one of the most powerful social platforms in the world. Its size alone is a positive for any business, because you can assume most people are on it. Indeed, Facebook is the largest networking site and counts over 1 billion active users.
Unlike Twitter, you can choose what to look at and what to share. This gives businesses more opportunities to represent themselves in various ways. Facebook is about a long-term commitment and building relationships, although there’s some immediacy as you can reply directly to people’s comments or questions.
Facebook counts over 2.5 billion updates shared on its platform every day and this is a chance you do not want to let go. Where else on the web can you get so much exposure?
Instagram is probably the best platform to reach teenagers and generally all people that love a good image. Yes, because Instagram is all about photos and videos! And how can we forget the new Insta-story update and yes Insta Live stories are most trending these days.
Its 150 million active users represent the largest image-oriented community on the Internet and brands have been largely taking their spot on the platform, especially thanks to good hashtag strategies. If your business has some great photos to share that can broadcast your products and services, then you ought to consider Instagram.
Goggle+ is the social network built by Google, and just this might make you want to consider it. Why? Because Google will always support and give the advantage to its own products. This way everything you put on Google+ will help your business get more visibility on Google, you know, the number 1 search engine.
Google+ may only have 400 million active users now, but it is the fastest growing social platform at the moment. So since one cannot predict the future, not joining Google+ may be a decision you will regret later.
LinkedIn is the consummate networking site. Even before the term “social media” became fashionable, we had social networking, and that clearly defines LinkedIn. It’s a way of growing connections in the business world and utilizing them as necessary.
Linkedin offers the stronger penetration among people aged 35+ and its 240 million active users are a great pool of partners and consumers to spread a serious image and a lot of awareness for your business.
Pinterest is the “visual” platform by excellence. It is all about discovery through images and it is one of the leading platform for traffic referrals.
The audience is mostly women (68%) but its 70 million active users can be a great communication opportunity for your business, especially if your core activity is built around Home Decoration, Fashion, DIY, or Cooking.
Twitter is an ongoing conversation that, like text messaging, has become widely popular. Unlike Facebook and other social media platforms, where people can choose what to look at on your site, or respond later, Twitter is more “in the moment.” The fact is that almost 6,000 tweets are posted every minute!
With 560 million active users, Twitter cannot be ignored and your business could greatly benefit from its presence on the microblogging platform.