In an era so conquered by Social Media, why should there be a field that stays aloof from relishing the benefits of the Digital world?
On this note, we have come up with a brand new article for lawyers suggesting them some social media tips:
1) Connecting via building a Network:
Networking works for professions of all kind. Digital platforms have just given it bigger wings. If you are an attorney or a handler of the law, it is imperative that you go out and about – building a strong network for yourself.
2) Have a Website:
Having a website that would ease out your work. You can create a login id for your clients, so that they can know details regarding their case or company. You can even add a tab which shows all the important legal dates which your client shouldn’t miss. But one most important thing, in this process of easing out tasks make sure you share real advice, as there is a big difference between insights and actual legal advice. Your website should provide only the insights of what you do.
3) Use LinkedIn:
LinkedIn is a business and employment-oriented social networking service. Having a personalized account apart from your own LinkedIn account. While doing so, focus on these basic ingredients:
1. Build a dynamic Profile and connect with relevant people
2. Share own content and other’s content from Company page
3. Engage with Group/Company Page discussions and other users’ updates
Your LinkedIn profile will help boost your market reach and encourage all-important Client acquisition.
4) Be Newsworthy:
It is the stepping stone for your professional presence on the social web – blog, tweet or even simple status updates. Do whatever you can to put up a face digitally and voice your legal expertise. This would enable you to project yourself as a credible source of information.
In addition to creating your own content, it is also important to aggregate news about your industry.
Twitter is ideal for this and using it effectively to share pertinent information can help you brand yourself as a specific subject matter expert. It is a great conversational platform if you manage to get the right listeners.