Diwali is a festival of lights & glamour. And with glamour comes excessive shopping. Most people go for holidays and its time for brands also to come up with some innovative campaigns to reach out to as many people as they can. Putting forth the top 5 Diwali campaigns we thought were worthy of sharing.
1) Nerolac Paints:
“ab ghar ki raunak badhani ho, dewaaron ko jab sajana ho, Nerolac, Nerolac!”
If you’ve grown in an Indian house then you wouldn’t have been able to help yourself from humming the lyrics mentioned above. Nerolac has a special place in people’s hearts, simply because it has been around for so long and almost everybody would have some or the other association with the brand. In trying to evoke that feeling, the brand came up with a really interesting campaign in 2015, asking people to submit their Dubsmash videos on the Nerolac jingle and upload it on Instagram, Twitter or YouTube. Some really innovative entries had come up and it made the brand engagement higher than ever.
2) Lufthansa’s #DiwaliSurprise
Lufthansa created a heartwarming video of an old man, who is missing his daughter on Diwali. The video was liked and shared widely on social media. The campaign has three parts- Light up a heart, Light up a life and Illuminate a plane. As a part of the project, people have to send their wishes on Lufthansa’s website as a means to support the campaign and free tickets will be given to people and charities are being supported. Lufthansa 747-8 was decorated with lights. They wanted to connect people across the globe with the spirit of Diwali.
3) Big Bazaar’s #PaperPatakha
Big Bazaar shared a video in which they showed how paper pathakas can replace the actual ones, reducing pollution and other problems. The video was loved by people of all ages, for some it was a good idea and made others nostalgic. The video was shared a lot on all social media platforms. They also invited people to join the movement and tweet videos of the loudest paper patakha they can and challenge their friends and rewarded the contest with Big Bazaar’s gift vouchers.
4) Flipkart’s #DiwaliWish
Flipkart ran a campaign on twitter, where they asked people to tweet two pictures. One picture had to be of any one object in their house that they want to upgrade and the other of the same object on Flipkart with which they would like to upgrade it with. In exchange, they gave out free voucher coupons. A lot of people used the hashtag- #DiwaliWish to participate and win.
5) Kurkure’s #WhySoSweet
Kurkure is known for making life and festivals Chatpata. Last year was different, as they went a step further. They created a microsite from where people could send out customized Chatpate Diwali greetings. People also took to social media to question- #WhySoSweet? Kurkure also published exclusive Diwali special memes and creatives on their social media handles. They were received well and shared many times.
This is where these brands went an extra mile for their customers to create a unique and worthwhile Diwali experience. Happy Diwali to all you amazing people & a prosperous new year !