Top 5 Reasons Why Marketeers should consider Mobile Apps

Top 5 Reasons Why Marketeers should consider Mobile Apps
April 2, 2014 Dr.Khushbu Pandya

mob-app-MOBLILE MARKETING

Mobile phones have been one revolutionary invention! They have been a marketer’s best friend since their advent. First through SMS marketing and tele-sales, and now through easy apps, the mobile phone has given vent to many a marketing strategy. Mobile apps are the latest resort for brands to get close to their customers – by engaging them, by offering to them useful information and by creating a platform for quick sales.

Here we go on the top 5 reasons that make mobile apps a marketer’s adorable toy.

1)      An App is Available At All the Right Moments

From movie bookings to online shopping, an app comes in handy for consumers and marketers alike. It lets you be available to your busy consumer whenever she has a few free minutes and looks down into her phone to pass them constructively. By becoming a means to occupy people in their free moments through an interesting app, you not only increase brand consciousness but also push the trigger for several impulse buys on the go.

2)      There Has Been an Exponential Increase in Smartphone and Tablet Use for Web Browsing

These lighter gadgets spend much more time with their owners than do laptops and desktop computers. Statistics say a significant number of Facebook logins happen through mobile devices every day. While computers remain the tool for business chores, tablets and mobiles are quickly becoming the favorite tool for frivolous browsing, shopping and reading. If you are present on these new devices in the form of an easy-to-use app, you naturally gain an edge in terms of the likelihood of a user to login into your world.

3)      Apps Are Far Easier to Access on Phone than Websites

Apps provide a tailor-made interface for the small mobile phone screen. It is often much quicker to get work done on an app than on its respective website, when browsing from phone. Besides, they are more proactive and remain in sight of the user. Therefore, encourage your existing and target customers to download your app, in order to multiply the number of times they come in electronic contact with your brand.

4)      They are Convenient to Develop and Launch

Developing an app is easy and cheap. Both Apple and Android let you develop apps and launch them either for free or for a download fee. It is a low budget and low risk investment in your marketing efforts.

5)      You Can Roll Out Customized Deals to be Redeemed Right from the Mobile Device

Enticing deals are the marketing mantra of the e-shopping genre. A mobile app makes it possible for you to customize deals to a great extent and offer them to the consumer through the platform. Do remember to make the deal instantly redeemable on a smartphone.

Additional Tip: Build a Cool App that Kills Boredom

Equip your app with amusing stuff like quizzes, stories, games and contests. Update it regularly to keep users engaged. Be the app that people want to log on to whenever they pick their phones for a few minutes of entertainment – and soon you’ll see a big part of your marketing motives getting completed!

Dr. Khushbu Pandya is the first person in Gujarat & India to initiate and successfully complete her Doctoral study in Social Media field. She has worked in academics and industry both and then started her own consulting and training firm to help brands and professionals achieve their social media goals. More about her is documented at www.drkhushbupandya.com

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