Do You Satisfy the Unsaid Prerequisites of Entering the Social Media Marketing Zone?

Do You Satisfy the Unsaid Prerequisites of Entering the Social Media Marketing Zone?
March 23, 2014 Dr.Khushbu Pandya


It’s hot, glamorous, easy and yielding – but are you ready for it? Social media has gained a huge momentum among companies and professionals to market their ventures. Free and easy, as it is, it may look like an exceptionally heartening project to jump into.

However, there are unsaid rules and requirements of social media marketing, which if you don’t fulfill, may cause you to get a rather brutal shock in a while after you jump in. We bring you a biblical list of social media prerequisites that your company needs to satisfy before starting the campaign.

1) You Have Clearly Defined Goals to Achieve Through the Social Media Channel

Engage existing customers, generate leads, spread information, form a brand image or know more about your customers – list down clear objectives that you want social media to help you achieve. Entering clueless about what you seek from there will not be quite as effective – know your expectations before you leap.

2) You Are Concretely Aware of Where Your Prospects Are

Apart from guesswork or intuitive thinking, get concrete numbers on where most of your target clients/customers are. Venture into the territory that can get you the most significant benefits, which are directly dependent on the numbers of prospects you’d find there. Therefore, do a thorough research on the most appropriate channels for your business and target the ripest areas.

3) You Have A Strong Content Strategy and Sufficient Content to Share Regularly

A social media campaign is driven by powerful content. The better you share, the more you get in return. And developing great content is hardly an impromptu task; you have to work at it to produce something substantial for every share. Before starting out on social media, it is essential that you carve out a strategy of what you wish to share, at what frequency you wish and up to what limit you would be comfortable sharing information about your company.

4) You Have Thought of Long-Term Strategies, and are Ready to Stick to the Platform for an Extended Interval

Social media is not the jungle where you can enjoy a short trek, gather some fruits and come out at free will. When you’re in it, you must remain in for a considerable interval to actually make the thing benefit you. Therefore, enter only when you feel ready to invest resources in it in the long term.

5) You Have a Plan Eventually to Merge Social Media Marketing Into Your Main Marketing Process

It is ideal to include social media endeavors as a part of the overall marketing process. If you cannot do it immediately, make a time estimate of when and how you would.

6) You Have the Time Available to Dedicate to Social Media Every Week

A few hours every week are a core essential to social media activity. You won’t get much out of your efforts if they are sporadic. Regular activity in small doses serves the platform best. Adjust time schedules appropriately before getting into the social space on the web.

Dr. Khushbu Pandya is the first person in Gujarat & India to initiate and successfully complete her Doctoral study in Social Media field. She has worked in academics and industry both and then started her own consulting and training firm to help brands and professionals achieve their social media goals. More about her is documented at


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