7 Effective Ways to Use Social Media for Promoting Events

7 Effective Ways to Use Social Media for Promoting Events
March 1, 2014 Dr.Khushbu Pandya

Social Media Week Bangalore

Social media can create a buzz and make an event all the more interesting. There is a knack to making use of social media to churn out business from it. Recently I have been a part of the world’s most exciting events happening all around the world. This time, it was at Bangalore – Social Media Week 2014. What an amazing event hosted by R Square Consulting as well as sponsored and partnered by some amazing Brands of the country.

Here are some of the ways you can use social media for promoting your event and ensuring its success. I have also jotted down some of my personal take-aways from the events I have witnessed.

1)      To Interact with Participants

Social media allows you to open up a direct line of communication with interested participants as well as past participants. It can help you network and grow your database. The point of social media is to throw light on your event and invite potential participants to come and enrol for your event. This can be done by directly interacting with participants on social media platforms, such as Facebook, Twitter, LinkedIn and Google+. The key is to be approachable and post articles, updates about the event and the registration process. This will allow interested participants to get in touch with you.

2) To Create Buzz

Just a few days prior to the event, post contests on social media. Facebook is an excellent platform for posting events. You can gift a Free Registration as a prize. The ones who are interested can be added onto your database. This is a great way to promote an event and get registrations. Use Twitter for initiating conversations, asking questions, creating buzz, etc. This will help you know the people better and know your audience, their expectations from the event and building valuable relationships even before meeting them on the event day.

3) To Generate Interest

One of the challenges of hosting an event is generating interest. You can create an event’s page on one or majority of the social media channels and begin promoting it through updates, inviting your database to check out the page and writing meaningful articles and posting on sites, like LinkedIn. This will help generate interest and also promote the event, as those interested would forward the link of the page to their network and friends. You also can use Twitter hashtags to generate interest and spread the word about your event.

4) For Engaging with Potential Participants

Social media offers an opportunity to engage with prospective participants and this helps in promoting your event, as you can come across as knowledgeable and authoritative. Use the different platforms to not only discuss the event, but also as a forum for discussion, Q&As and opinions. This will allow you to understand what people are looking for and accordingly promote your event to that section of participants, who would benefit from it. This can be done via newsletters and updates on the various social media pages.

5) To Offer Valuable Information

Facebook, Twitter and Pinterest can be used comprehensively to promote events. However, this promotion is done in a subtle manner by providing informative and useful content. When this happens, users tend to share with their friends and groups and this, in turn, helps to promote the event.

6) To Advertise

Today, you can advertise on social media. Facebook and YouTube ads allow you to target specific audience and even geographical regions to help promote your event and get participants to enroll. Create attractive ads and make sure you have the landing page ready where interested participants can enroll conveniently.

7) To Engage Post Events

Use social media to highlight the best features of your event. Post pictures on Pinterest and short videos on YouTube. Send links to participants and ask them to provide reviews and feedback. Positive reviews on social media pages will make it easy for you to get attendees for future events.

Social media is being used in ways that people could never have imagined. From simple product to major events are being promote with the help of social media. This strategy has proven to be extremely successful where events are concerned, as it allows you to target the right kind of audience and participants while highlighting your achievements.

Dr. Khushbu Pandya is the first person in Gujarat & India to initiate and successfully complete her Doctoral study in Social Media field. She has worked in academics and industry both and then started her own consulting and training firm to help brands and professionals achieve their social media goals. More about her is documented at www.drkhushbupandya.com


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