10 Essential Steps All Viral Videos on Social Media Go Through

10 Essential Steps All Viral Videos on Social Media Go Through
March 25, 2014 Dr.Khushbu Pandya

What do all viral videos have in common?

The next big video making the rounds on all social media channels could be yours. And why not? If you have an idea that stirs some emotions, information that enriches the viewer and a belief that you want the world to notice, some simple social media techniques can help you produce a sensational video. Konvophilia brings you the 10 essentials you need to follow if you intend to make your video go viral.

1)    Share the Most Refined Quality of Content Possible

Sounds like a boring old point to place on top of the list of tips to make your video go viral, but you just cannot deny the utmost relevance of it! You can invest in hefty promotions, ask all your folks to share your video for your sake, but what after that? What ultimately wins, is quality content. If people find your video to be of some value, they will share it, so will their friends, and so on.

2)    Release Your Video on a Working Day, Preferably the Beginning of the Work Week

People surf the Internet not on holidays, but from their office cubicles. The boring Mondays and Tuesdays are often the most fertile days when people surf around to find something amusing. Therefore, choose one of these days and not a weekend or public holiday to release your precious video.

3)    Begin Marketing Early On (before video release)

Create a bit of momentum before you release your masterpiece. Be on all the relevant platforms and spread the news about your upcoming video.

Warning: Do not market everything you release. Exaggerating about all your posts will make people perceive you as a hype-creator, and they will tend to start ignoring your content.

4)    Request Popular Blogs to Post Your Videos

Blogs are important vehicles of movement in the world of social media. The popular ones can get you a great many views. Therefore, get in touch with a few bloggers in your domain to post and write a short story about your video on their blogs.

5)    Make Your Video SEO Friendly

Make it easy for people to find your video by incorporating all the necessary SEO tactics. Metatags with appropriate keywords and descriptions containing optimized content are easy ways to achieve it.

6)    Give Your Video a Backbone of Emotions

Human beings connect through emotions. Convey optimism, joy, excitement, upliftment, hope or anger in your story. This will keep your video from appearing bland.

7)    Cut it Short

Shorter videos get more views. People give short videos a shot far more easily than videos that go longer than 5 minutes. Edit your video well to keep its essence, the story and the message, but crop out the unnecessary details consuming time.

8)    Create a Short, Easy-to-Pronounce and Remember-able Title

This goes without saying – your viral video needs an equally viral title. Anything complicated or hard to remember will lose out on a few valuable views.

9)    Prepare for What Would Follow Once Your Video Goes Viral

Make the most of your moment of glory! When your video is making the records on social media, you come in the limelight, and you can use it to your professional advantage. Answer media calls, give a few relevant interviews and leave an email address on the video for people to reach you.

10)  Employ Analytics to Figure Out Your Traffic Sources, and Use the Results for Your Future Videos

For some it could be Facebook, for some Twitter and for some others, a celebrated blog – use analytics software to figure out where your maximum views came from, so that you can utilize those channels in a better way in future.


Dr. Khushbu Pandya is the first person in Gujarat & India to initiate and successfully complete her Doctoral study in Social Media field. She has worked in academics and industry both and then started her own consulting and training firm to help brands and professionals achieve their social media goals. More about her is documented at www.drkhushbupandya.com


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