The Commercial Face of Social Media: Tips for the Youth to Use the Invention for Professional Growth

The Commercial Face of Social Media: Tips for the Youth to Use the Invention for Professional Growth
February 11, 2014 Dr.Khushbu Pandya

Social Media for Youth
You talk in a vocabulary inspired by social media. Its presence is strongly ingrained in your life and the thought of living without it invariably evokes a fear of social isolation. You have already experienced the personal benefits of social media and now it’s time to discover what a professional boom social networking can be.

The best part of social media is its flexibility and versatility – you can use it to your advantage by getting as innovative as your mind desires. You can commercialize your social media activity towards creating successful businesses and professional links. It is not unusual for people to have found their dream jobs through professional social media websites; or for new business ventures to have prospered into successful mid-sized businesses through social media selling and advertising.

So, whether you are a working professional or you own a business, social media offers myriad tools to offer commercial benefits to you. Even if you are young and have little experience, you can make it big on social media with consistent efforts and sensible strategy. Have a look at a few among the ocean of advantages that this invention offers.

Directing Traffic to Your Blog or Website

Writing engaging content on social media and updating those pages regularly is a great way to direct traffic to your website or blog. Whether you are using your website for information sharing and visibility or for direct monetization, a right use of social media can fetch you voluminous and high-quality traffic.

Selling Products through Social Media: You Do Not Need to Know Any Coding or Web Design Jargon to Build Your Store!

Social media sites like Facebook allow you to create stores that can directly sell products to consumers. Creating a page for your company and customizing it to have an essence of your brand is fairly easy – you do not need to be a professional web developer or coder to operate a social media based store.

Advertising: On Social Media, It wouldn’t Cost a Killing!

Social networking websites allow you to create advertisements at nominal costs. If you have a product or service that you want to advertise, use social media for its vast overreach and affordability.

Establishing a Network of Professionals

Networking with other professionals in your domain is an amazing thing for career-growth and social media allows you to do it in a very neat manner. You can discover and add contacts, maintain your relationships with the existing ones, and reach out to them for opportunities.

Finding Jobs through Social Networks

Maintain a polished and mature professional profile and use it to approach executives who can get you closer to your dream job. It’s a good way to get in touch with recruiters and request for interviews. Remember to first work on your profile to create a powerful first impression.

Image Building

Your profile on social media’s professional networks like LinkedIn is a reflection of your achievements, goals and vision. Utilize the available resources to create a good corporate image of yourself. It will help you if you have to approach clients, recruiters or get freelance assignments.

The invention of social media is one of the best mankind has been blessed with in the last few decades. It celebrates the individual, her personality and her aspirations. It is time for you too to now utilize the commercial advantages of this platform like many others like you have already done!

Dr. Khushbu Pandya is the first person in Gujarat & India to initiate and successfully complete her Doctoral study in Social Media field. She has worked in academics and industry both and then started her own consulting and training firm to help brands and professionals achieve their social media goals. More about her is documented at


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