When a platform as lovely, fanciful, vast-reaching and unbelievably cheap as social media opens its doors to advertisers, every brand rushes in with an aim to connect with coveted customers and get them to appreciate the brand: Indeed a wise thing to do!
However, on second thoughts, among dozens of others in the same category as you are, mollycoddling the same customer as you do, and owning the same magical wand of social media as you do, how on earth do you get your customer to fall in love with your brand?
Actually connecting with your customers isn’t as easy as getting your brand on social media is, but it sure isn’t rocket science either! You can get your customers to fall in love with your brand on social media with these six uncomplicated steps:
1) Introduce Personalized Schemes, Discounts and More
Social media gives you access to every customer’s individual profile. You can very well use the available information to create personalized emails, offers and schemes for each of your customers. Although it’s virtually impossible to track down every single person in your social media list, a bit of statistical analysis would help you form categories, each of which you can target with a different approach.
2) Respond to Their Comments and Queries As Fast as Possible
Everybody appreciates a swift and substantial response to their comments. Make your customers feel special by answering all their comments as soon as possible. This is a great way to win over their hearts.
3) Acknowledge Customers for Embracing Your Product
Another great customer-delighting strategy in the social media sphere is that of acknowledging purchases. Prompting customers to post photographs of themselves in your brand, and then sharing the same pictures on your page with a nice little message works wonders.
4) Keep Promotional Activity Just Enough to Stay in Sight: Never Overdo It
Out of sight is out of mind: keep in sight of your customers through consistent emails, social media posts and ads; but never let your advertising activity go overboard. Aggressive selling annoys the customer, and when on social media, it takes them a second to click “Unfollow” or “Unsubscribe”.
5) Host a Fun-Activity and Keep Attractive Prices for Them
A competition, game, or an active discussion helps in engaging customers. Make your activities as fun for people as possible. And remember to offer tempting prizes to winners.
6) Don’t Forget the Power of Great Content: Make Substantial Posts that People Enjoy Reading
Identify your customers and post stuff that interests them. The less promotional posts with enriching content are far more successful in promoting your brand than the posts that scream promotion. Invest time in creating high quality social media updates for your precious customers. If they appreciate the information you feed them with, they’ll have a very positive image of your mind, and will subsequently become more likely to choose you over any of your competitors.
Tell us your stories, on how you make your customers feel valued and make them fall in love with your Brand.