Make Social Media Your New Professional Meeting Ground

Make Social Media Your New Professional Meeting Ground
January 21, 2014 Dr.Khushbu Pandya

Hold Your Meetings through Social Media

After the great surge in social media marketing, the world is taking on the new step of conducting summits and business meetings through popular social media channels. The medium offers an excellent platform for interested parties to remotely become active parts of business meetings. Whether it is B2B or B2C, you can organize effective social media meetings with minimal extra efforts and costs. You may like to read the following tips to make the most of social media based meetings.

  • Choose the Platform Based on Where Most of Your Customers Are at Their Active Bests

Choose the platform for conducting the meeting based on the clientele your business serves. For example, retail customers are generally more likely to be present on Facebook, and professionals seeking business solutions are best approached on LinkedIn or Twitter. Do a research on where your prospects are, and accordingly choose the social media portal for your meeting.

  • Allow Your Guests to Interact on a One-on-One Basis

Networking and personal interaction is one of the main aims of attending meetings. Make it easy for your attendees to do so after the end of the formal meeting session. Keep some buffer time solely for these after-meeting interactions.

  • Take the Meeting as Seriously as You Would a Regular Meeting

Even though it is happening in a less formal environment, the meeting is not one to be handled frivolously. Social media fetches good amount of business if you use it right. Therefore, conduct the meet in a professional manner and make it as enriching as possible for everyone involved.

  • Don’t Just Promote Your Business During the Meeting

Keep promotions subtle while doing online meetings. They must never overpower your agenda. Meetings such as these must aim at strong network-building and indirect leads generation. If you go off-track the main agenda in pursuit of promoting your business, it will only annoy your attendees.

  • Share Informative Content

Prepare some solid content to share during the meeting, and encourage your attendees to do so too. Knowledge sharing is a great thing to base your social media meetings on; it proves advantageous to all parties involved.

  • Portray the Right Image of Yourself

If you are going to conduct meetings through social media, build your professional profile in a way that best represents your brand. Take this as a chance to connect with your prospects and to help them identify you. Use professional images and share relevant content consistently.

  • Follow-up with an Email Containing the Minutes of Meeting

A concise MoM containing all the important discussions and their conclusions is an excellent way to follow-up just after the meeting. Framing all the points clearly will also help you identify areas that you need to work on and probably base your future meetings on. In the follow-up mail, it’s also a good idea to acknowledge and thank the attendees for their participation.

  • Stay in Touch With Your New Formed Contacts

Publish periodic newsletters, create informative mailers, or post relevant content from time to time to keep in touch with your contacts. Social media meetings bring together a large community of people potentially useful to your business, so utilize the opportunity well for building a robust network.

Do you hold your meetings on social media? If Yes, how do they turn up? Are the above mentioned tips useful? Share your experiences. We would love to know more fun ways to conduct meetings through social media. Stay Connected!

Dr. Khushbu Pandya is the first person in Gujarat & India to initiate and successfully complete her Doctoral study in Social Media field. She has worked in academics and industry both and then started her own consulting and training firm to help brands and professionals achieve their social media goals. More about her is documented at www.drkhushbupandya.com

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